Terms of Service
Updated October 28, 2026
Draft for review before paid launch. Business details and these policies are being finalized.
Agreement and eligibility
These Terms govern Immersed Advertising, operated under the name Immersed Advertising. They include the SDK License Agreement (EULA), Data Sharing Addendum, Advertising Policy, AI Use Policy and Refund Policy; our Privacy Policy explains data practices, and the Legal Notices page lists further disclaimers. Advertisers are not subject to a blanket 18+ rule. You must be legally able to enter this agreement, or a parent or legal guardian must review and accept it with you where required. If you act for another person or organization, you must have authority to bind them. Provide accurate information and keep your account secure. Contact support before providing information for a child where parental consent is legally required.
What the platform provides
The platform helps advertisers upload creative, request AI restyling, review versions, and run campaigns in participating games. Developers integrate advertising and report views. Public demo worlds and free samples are fictional illustrations, not a promise of available game inventory, publisher participation, audience size, legal clearance, sales, or campaign results. A free sample does not activate a campaign or incur ad-view charges.
Your content and processing permission
You retain rights you already hold in your uploads. You grant us a non-exclusive permission to host, copy, resize, process with AI, and display the content to provide the functions you request, including through hosting and GPU service providers. Campaign content may be publicly accessible and shown in games; sample previews are restricted to your signed-in account on the website. We do not obtain ownership of your trademarks. You must obtain copyright, trademark, publicity, privacy, model and other permissions, and substantiate advertising claims. Do not upload confidential information or sensitive personal information.
AI output and human review
AI may alter text, logos, product details, likenesses or claims, and may generate inaccurate, biased, offensive, or similar output for different users. Output may not qualify for copyright protection, and we do not warrant exclusivity or freedom from third-party claims. You must review and correct output before publication. Campaign approval authorizes only the displayed version; regeneration requires another review. The original creative can serve while generated versions await approval. Follow the AI Use Policy and retain required advertising and AI disclosures.
Free new-advertiser samples
Accounts registered as advertisers after the sample feature launches receive up to three successful free generations in the listed fictional worlds. Failed or interrupted attempts do not consume a successful-sample opportunity, but attempts still count toward rate limits. Only one request may be pending per account. Availability depends on shared capacity. Limits also apply to networks, upload frequency, file size and total service workload. Do not create extra accounts, share accounts or change networks to evade the offer limits. Samples are available for 30 days; expiry does not restore used opportunities. A preview that you dislike still counts if generation completed.
Campaigns, pricing and prepaid funds
Budgets and bids are in US dollars. A budget limits a campaign and is separate from an account balance. When payments are enabled, you must fund the account before serving. Charges are based on qualifying recorded views and the CPM captured at serve time, subject to budget and balance checks. Telemetry and fraud controls have practical limits; estimated reporting may need reconciliation. Funds affected by refunds or payment disputes may become unavailable. You are responsible for authorized purchases and applicable taxes shown or legally owed. There is no promise of a particular quantity of ads, game inventory, conversions or revenue. Prices, minimum bids, fees and any other rates shown on our Pricing page or in your dashboard are current rates only. We may change them at any time; a change applies to views served after it takes effect.
Final payments and billing concerns
Except where required by applicable law or stated in this section, all payments are final and prepaid balances, including unused funds, are non-refundable. Pausing, cancelling or ending a campaign, closing your account or choosing to stop using the service does not create a refund entitlement. If we terminate your account or permanently stop providing the service to you, for any reason, we will refund the unused part of your prepaid balance, meaning funds not yet charged for ads served. Contact eliott.mault@icloud.com promptly about duplicate, unauthorized or incorrect charges. We will investigate. This policy does not limit mandatory remedies or lawful payment-dispute rights. See the Refund Policy.
Developer responsibilities and payouts
Developers must follow the SDK License Agreement and Data Sharing Addendum, own or have permission for game references and placements, accurately describe their games, integrate supported tracking, and maintain clear advertising disclosures and privacy notices. Obtain any player permissions the law requires before collecting or transmitting data. Games must be for players 13 and over; games directed to children under 13 may not be registered or integrated. Location matching is on by default for each game. While it is on, the game's privacy notice must tell players that Immersed Advertising receives their IP address with each ad request to estimate their country and state or province for choosing ads, without storing it; a developer that cannot provide that notice must turn location matching off. Do not fabricate views, automate traffic for earnings, obscure ads while claiming visibility, or evade controls. Any earnings shown in your dashboard are estimates for information only. Whether, when and how much we pay is at our discretion and subject to qualifying activity, fraud review and these Terms; rates may change at any time, and nothing in these Terms obligates us to pay any particular rate or amount. Payouts are currently arranged and recorded manually. Developers remain responsible for their tax and reporting obligations.
Exclusive advertising
While a game uses the service or contains the SDK, it may not display, sell or integrate advertising or paid promotion from any other source. “Paid promotion” means any arrangement in which you or anyone else receives money, goods, services, a share of sales or other value for showing, mentioning or featuring a brand, product or service in the game. It includes ad networks and advertising SDKs; banner, video, rewarded and interstitial ads; sponsorships; paid partnerships and brand collaborations; product placements; and affiliate or referral links. It does not include your own games, products and studio branding, or credits, logos and splash screens that a license requires you to show (such as an engine or middleware logo). Using any other advertising or paid promotion in such a game breaches these Terms, and we may stop serving ads to the game, withhold amounts related to it, and suspend or terminate the account. After you leave the service for a game, the rules below apply to that game. Your “leaving date” is the earliest of: the date you close your developer account, remove the game from the platform, or release a version of the game without the SDK. “Paid in-scene placement” means paid promotion shown inside the game world itself, such as on billboards, posters, signs, vehicles, clothing or other objects or scenery, whether it comes through another advertising service or a deal made directly with a brand, agency or partner. Each numbered rule is a separate promise. (1) For 6 months after the leaving date, the game may not include paid in-scene placement from anyone other than us. (2) For a further 6 months, from month 7 to month 12 after the leaving date, the game may not include paid in-scene placement from anyone other than us. (3) For 12 months after the leaving date, you may not agree to any paid promotion in the game directly with an advertiser you were introduced to through the service. (4) From month 13 to month 24 after the leaving date, before agreeing to any paid in-scene placement in the game, you must send us the main terms of the offer in writing: the kind of placement, the duration and what you would be paid (you may leave out the other party’s name). We have 15 business days to offer you terms at least as favorable to you; if we do, you will accept ours instead. If we decline or do not answer in time, you may accept the other offer on the terms you sent us, but not on terms better for the other party. During these periods the game may stay ad-free or use advertising that is not paid in-scene placement, and none of these rules covers promotion outside the game, such as your store page, trailers or social media. None of these rules applies if we ended your account or stopped serving the game without a breach of these Terms by you, or if we stop offering the service. If you break these exclusivity rules, whether while using the service or after you leave: (a) you will pay us, as liquidated damages and not as a penalty, an amount equal to all money, and the value of anything else, that you or anyone acting for you received for advertising or paid promotion in the game in breach of these rules, because our loss from losing that advertising inventory is hard to measure in advance; or, if we choose and can prove them, our actual damages instead, including the revenue we lost because of the breach; (b) we may ask a court to order you to stop; and (c) you will pay our reasonable attorneys’ fees and costs of enforcing these rules. These remedies add to our other rights under these Terms, but we will not recover the same loss twice. These rules protect the advertiser relationships, technology and game-specific ad versions we invest in for each game. If a court finds any rule or part of a rule unenforceable, that part is removed and the rest still applies.
Acceptable use
Do not submit unlawful, deceptive, infringing, exploitative, sexually explicit, hateful, malicious or privacy-invasive content; impersonate people or endorsements; create non-consensual intimate imagery; or exploit children. Do not upload malware, interfere with the service, access other accounts, reverse or evade quotas, or manipulate billing and tracking. Ads must follow the Advertising Policy, including its prohibited content and its age-restricted product rules, which keep ads for alcohol, gambling, tobacco and vaping, cannabis, dating and similar products out of games open to minors. Regulated products and claims require the permissions, targeting restrictions and disclosures applicable to them. We may decline content we cannot support safely or lawfully. You may not use the service in countries or by persons subject to comprehensive US sanctions.
Restrictions, suspension and termination
To the extent applicable law allows, we may at any time, for any reason or no reason, and with or without notice: reject, remove, pause or stop serving any advertisement or campaign; stop serving ads in any game or switch it to contextual ads; restrict or withdraw any feature; and suspend, ban or terminate any account, advertiser, company, developer or game, or anyone acting for them. Reasons may include suspected abuse, a breach of these Terms or our policies, payment disputes, legal obligations, brand safety or our business needs, but we are not required to give one. If we believe a game is directed to children under 13, misstates its audience or does not provide the required player notice, we may also delete data collected through it. To the extent law allows, we are not liable to you for taking any of these actions. You may stop using the service or request account closure through support. Certain transaction, consent, dispute and security records may remain as described in the Privacy Policy. If we terminate an advertiser account or permanently stop providing the service to it, we refund its unused prepaid balance as the Refund Policy describes. Suspension or termination does not override mandatory legal rights or excuse amounts you owe us.
Service warranties
To the extent law allows, the service and generated output are provided as available, without implied warranties of merchantability, fitness for a particular purpose or non-infringement. We do not guarantee uninterrupted, error-free or secure operation, and cannot guarantee AI accuracy or campaign performance. These statements do not exclude warranties or duties that applicable law does not allow us to exclude.
Limits on liability
To the extent law permits, neither party is liable to the other for indirect or consequential losses, lost profits or lost business opportunity arising from this agreement. Our aggregate liability arising from the service is limited to the greater of US $100 or the fees you paid us in the 12 months before the event giving rise to the claim. These limits do not apply to fraud, willful misconduct, gross negligence, liabilities that cannot lawfully be limited, or mandatory consumer remedies.
Third-party claims
To the extent permitted by law, you agree to cover reasonable losses and costs arising from third-party or government claims caused by content you upload without required rights, your unlawful advertising, your deliberate misuse of the service, or, for developers, an inaccurate game audience declaration or your game's failure to provide the required player notice. We will notify you of the claim and reasonably cooperate. You may not settle a claim in a way that admits fault or imposes obligations on us without our consent. This provision does not make you responsible for our own misconduct or override non-waivable rights.
Disputes and applicable law
Contact eliott.mault@icloud.com first so we can try to resolve a concern. To the extent permitted by applicable law, the laws of the State of Indiana govern this agreement, excluding its conflict-of-law rules, and disputes may be brought in the state or federal courts located in Indiana. Mandatory consumer protections and rights to use another required forum remain available. These Terms do not impose mandatory arbitration or waive a right that law protects.
Changes, records and contact
We may change the service, its features, prices and fees at any time. Material updates to these Terms are presented for renewed acceptance before affected account actions continue. We retain the policy snapshot and acknowledgement accepted, the account, time and a hashed network identifier. If part of these Terms is unenforceable, the rest remains effective where possible. Contact eliott.mault@icloud.com for support, rights complaints, accessibility assistance or account requests.