Pricing
Simple, view-based pricing: advertisers pay only for ads players actually see, and developers receive a share of every dollar spent in their games. These are our current rates. They may change as the platform grows.
For advertisers
- You pay per 1,000 views (CPM). A view counts only when our plugin measures your ad as visible on a player's screen; invalid traffic is excluded when detected. A billboard that refreshes off-screen is never charged.
- You set your own bid and budget. Choose your CPM, a total budget and an optional daily cap. Higher bids win a bigger share of each billboard.
- Minimum CPM: $2.50. Suggested: $4.65. That's about half of typical YouTube rates, where US video ads average around $9.29 per 1,000 views (typically $5 to $10).
- Included: a version of your ad redrawn in each game's art style, your approval of every version, brand-safety controls, and 3 free AI samples when you sign up. No setup fees.
Example: a $100 budget at the suggested $4.65 CPM buys about 21,505 seen views.
For game developers
- Free to join. No fees to register a game or use the Unity plugin.
- You receive 40% of what advertisers spend in your game. That's a 45% share, minus a 5% fee that covers AI image generation, ad matching and plugin maintenance.
- Only seen views count, measured by the plugin while the ad is actually on a player's screen.
- Exclusive advertising. A game that uses Immersed Advertising can't show ads from any other source.
- Payouts are currently arranged manually; set your payout details in your developer workspace.
| Your share (45%) | $45.00 |
| Fee for AI generation, matching and plugin maintenance (5%) | −$5.00 |
| You receive | $40.00 |
|---|
At the suggested $4.65 CPM, 10,000 seen views is $46.50 of advertiser spend, of which you receive $18.60.
Prices, minimum bids, fees and shares on this page are current rates only and may change at any time; a change applies to views served after it takes effect. Earnings shown in your dashboard are estimates. YouTube figures are third-party estimates for 2026, for comparison only. See the Terms of Service.