Advertising Policy
Updated October 28, 2026
Draft for review before paid launch. Business details and these policies are being finalized.
Purpose
This policy sets the rules for ads on Immersed Advertising and forms part of the Terms of Service. Advertisers are responsible for their ads, including AI-adapted versions they approve. We may reject, pause or remove any ad that breaks these rules or the law, and developers may ask us to remove ads from their games.
Every game audience can include teenagers
All games on the platform are for players 13 and over, and many players are 13 to 17. Ads must be appropriate for that audience unless the campaign is marked age-restricted, in which case it runs only in games whose declared audience is adults (see Age-restricted products).
Truthful and substantiated
Ads must not be false, misleading or unfair. Have evidence for objective claims before the ad runs. Show material terms, such as prices, subscriptions, conditions and limitations, clearly. Do not use fake countdowns, fake system messages or claims that exploit players' inexperience. Endorsements and testimonials must reflect real, honest opinions, and material connections must be disclosed, as required by the US FTC Endorsement Guides and similar laws.
Clearly identifiable as advertising
Ads must be recognizable as ads. Do not imitate game interfaces, rewards, characters' speech or official game messages. Do not use a game developer's names, characters or logos without their permission.
Prohibited content
Not allowed on the platform: sexually explicit or suggestive content; illegal products or services; recreational drugs and drug paraphernalia; sales of weapons, ammunition and explosives; counterfeit goods; hate, harassment or content promoting violence; shocking or graphic content; malware, phishing or deceptive downloads; get-rich-quick, pyramid or unrealistic income schemes; payday or predatory loans; unapproved medical or health claims, including weight-loss claims; political, election and issue ads; content that exploits or sexualizes minors; and content that infringes others' rights.
Age-restricted products
Ads for alcohol, gambling or betting with real-money value (including sweepstakes that require purchase and casino-style games with cash-out), tobacco, vaping and nicotine products, cannabis and CBD, and dating services must be marked age-restricted on the campaign, and must follow the laws where they run. Age-restricted campaigns run only in games whose declared audience is adults: never in games open to 13 to 17 year olds, and 21+ products never in games aimed at 18 to 24 year olds. Real-money gambling ads also need the licences required in each place they run. Unmarked age-restricted ads will be removed.
Restricted financial and crypto ads
Financial products, investments and cryptocurrency must follow applicable financial promotion laws, include required risk warnings and be marked age-restricted (18+). We may ask for proof of authorization.
AI-adapted versions
Our AI can change wording, logos, products and claims. You must review each AI version before approving it, and your approval makes it your ad. Do not approve a version with wrong text, altered claims, altered logos or products that differ from what you sell.
Landing pages
Click-through links must lead to the advertised offer, work on the targeted platforms, and must not auto-download software or collect personal data deceptively.
Enforcement and complaints
We may review ads at any time, including when developers or others report them. As the Terms of Service describe, we may remove any ad from a specific game or from the platform, suspend campaigns, or close accounts at any time. Spend already incurred for valid views remains payable. Report a problem ad to eliott.mault@icloud.com.